In 1993 I was being alienated and threatened
by both the U.S. Olympic Committee and the U.S. Canoe and Kayak
Team for my “fundraising” efforts on the streets of
DC. It was at the U.S. Team trials in Buena Vista, Colorado where
I was struggling to feed my then three year old daughter, and Kristine
with a bun in the oven when I met the owner of Wavesport, Chan Zwanzig.
Chan, who I didn’t know, came up to me and said he was proud
of what I was doing and would support me if I needed his support,
“against the authorities of the sport”. Well, all calmed
down and I stood my ground, so I never needed to call him on the
offer. However, in 1995 I was ready to leave Dagger, who didn’t
have the same kind of passion for the top athletes, that I wanted
to see. I called Chan and he was very interested in putting a team
together of top athletes. I would be his first, “international”
athlete in 1995 and was paddling the Frankenstein. I helped with
the testing and providing input on the Kinetic, Godzilla, and Stubby,
as well as competed. I handed Wavesport their first international
medal, along with Jamie Simon at the 1997 World Freestyle Championships
with a pair of silver medals in the Stubby. Meanwhile, I had designed
two slalom boats with David Knight to use for the worlds and Olympics.
I also designed a boat with David that would later be called the
“X”. After 5 prototypes that the team at Wavesport didn’t
like that was coming out of the factory, I finally convinced Chan
to build the X that David and I made. The boat got hot and cold
responses from the team at the time. However, after paddling it
at Rock Island and getting lots of good video doing things that
Chan had never seen a kayak do, I convinced him that this was the
boat. It seemed that David and I had our first freestyle kayak.
I flew to Colorado to meet with Chan and Bo Colbert (part owner
of Wavesport and still working at Confluence). My goal was to sell
them on making the “X, Y, Z series” They accepted my
proposal and we put those boats out. I almost lost my design job
before we did the XXX due to some internal struggle over what that
boat should be, but in the end we got it through. David and I built
the prototype in David’s basement using our own money, materials,
and time just to assure that it got built like we wanted and then
tested, got video and sold them on the merits of the boat. I was
very excited about how my boats were doing on the freestyle scene,
both in the USA and at the big international events. The X won the
1998 Pre-worlds for men and women. In 1998 Wave Sport was sold to
Andy Zimmerman of Wilderness Systems and it was under the “Confluence”
umbrella. I convinced Andy to let David and I do the ForPlay. Meanwhile
the XXX was tearing up the rodeo scene. The ForPlay debuted in New
Zealand at the World Championships. It also was paddled to first
place for men, while the X and XXX swept all of the medals for the
women’s class in 1999. In 2000 I won the Pre-worlds in the
XXX with Jimmy Blakeney taking second, and the women again won the
gold in the XXX. My career had also changed dramatically upon it
being sold to Confluence. I became the Brand Manager where I did
the projections, determined what boats we would design, among other
things. The company went from 5th place to number one in marketshare
in those two years. The production capacity of Confluence coupled
with the demand for the product where enough to over take the big
companies. The growth was difficult on administration especially
with me being an athlete and traveling ambassador. I didn’t
spend much time at the factory. Frankly, I spent as little time
as possible there. It wasn’t good for my athletic career,
nor was I the most productive there. I design all of my boats in
Washington, DC with David Knight, I train where there is good whitewater,
and I can’t show my designs to the customers while in High
Point, NC inside a factory. There is plenty to be done there and
they put another person in my place as Brand Manager. My title went
to “Director of Wavesport”. The title isn’t really
important to me, I just want to put out the best designs and win
in them, all while traveling to the best paddling places with my
family, simple. Well, my biggest battle in the marketplace and what
I am most proud of is helping to overcome the practice of dealers
and kayak schools of putting new kayakers in old designs that hold
them back and reduce their chances of success on the water. History
had been repeating itself year after year with todays hot boat becoming
tomorrows beginner boat. Sounds OK, except that if todays hot boat
will eventually be considered to be tomorrows beginner boat, why
punish the beginners of today by putting them in anything else but
the best beginner boat of today (which is, of course the boat that
will eventually be a beginner boat). I spent more time trying to
convince Wavesport and the dealers, general public, and the kayak
schools that the X and Z where the ultimate beginner boats. At the
time the RPM was the beginner boat of choice. Now, of course, you
see that most schools and dealers, and manufacturers are long past
the type of boat for beginners and boats like the EZ, I3, G-Ride,
Blaze, etc. are the number one choice for beginners. Well, that
was my crusade. I fell on deaf ears at Confluence and at many dealers
and schools for a long time. It was long enough that the X and Z
really never got the chance to be the best selling boats of all
time. However, the EZ series, was intentionally designed to be the
best all around boat with river running first and playboating second
(a close second). The EZ’s were still prototypes and I was
telling the dealers at the Outdoor Retailer Show in Salt Lake, “This
is the boat I will paddle in the world championships, and this is
the boat you will sell to a beginner. Some of the dealers bought
into it right away, some waited a year, some two. (some are still
stuck in a time warp and are selling old designs, but that is life)
Now the EZ is the best selling design across this continent. My
career at Wavesport was quickly becoming more and more removed from
the decision making action. I was happy to spend some time making
videos, teaching clinics, training, and competing while spending
lots of time with my family. My job at Wavesport would certainly
qualify as a dream job by most standards. In 2002-3 I found that
I was spending lots of time designing boats that Wavesport wouldn’t
make. We felt the pinch over the past couple of years of the economy
and the lost sales to companies that were outworking us. Dagger
was coming out with 8 new models in a year, Pyranha too. Liquid
Logic started up and we only put out one model in four sizes in
2002. I certainly hated to see the company cut down designs that
would affect our sales while struggling to find ways to improve
sales at the same time. My job just didn’t seem to have the
same impact or satisfaction. I am a competitor and want to win.
I wanted to take Wavesport to number one and keep it there. It was
simple math that one new model can’t compete against several
in different categories. Three days before I was flying to Austria
for the World Freestyle Championships I was told that David Knight,
my design partner was being fired unless he moved to NC. Now David’s
full time job is at the Naval Surface Warfare Center in Bethesda,
Maryland. This is his full time job, and he is only a couple of
years from retirement there. Well, I lost my design partner of 10
years. I flew to the worlds not knowing anything except that I love
the concept of Wavesport, but I have a longer standing relationship
with David Knight and my career was built on designing boats with
him. I needed several months to really decide what was truly important
to me. I decided that I would rather struggle with out this job
than compromise my design team. If they had fired me, I know David
would have also have been right with me. I am proud to say that
I have not worked on any boats at Wavesport since they fired David.
Don’t get me wrong, the design of new Wavesport product is
in good hands with the team lead by Bob McDonough. Bob is a great
person and a capable designer. I expect that his new designs will
be just fine.
Looking back, I had a great career there. I am very happy that I
hung my hat at Wavesport for the last 8 years. I hope that my leaving
will allow them operate in a more conventional way that works for
them. I plan on having some great competitions coming up in my Transformer,
and some quality creek runs in my Mutant.
See you on the river,
EJ
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